WeChat Marketing Agency
Engage with millions of users on China's #1 App
Engage with millions of users on China's #1 App
WeChat is the no. 1 China social media app that will drive your business growth! As the number one social media app with over 1.3 billion monthly users, WeChat is where your target customers are. Charlesworth steps up your social media game with dedicated WeChat marketing solutions that enhance your brand's localised presence, boost visibility, and drive sales. By engaging directly with clients through personalized messaging, seamless e-commerce integration, and instant customer service, you can create a superior client experience that builds lasting relationships and accelerates business growth.
Attract and Convert More Users on WeChat, China's leading platorm
From social interactions and content sharing to shopping, payments, and even accessing services, WeChat brings everything together in one seamless platform, making it indispensable for users.
With features like Mini Programs and WeChat Stores, WeChat enables businesses to easily sell products directly within the app, driving sales and engagement without leaving the platform.
Beyond messaging, users and brands can share content, news, and updates through Moments and Official Accounts making it easier to connect with Chinese users and foster relationships.
Make transactions fast, easy, and secure, enabling users to make payments for everything from everyday purchases to utility bills—all within the app.
With 1.3 billion users on WeChat, we will set up and manage your account to communicate directly with your audience.
Using a blend of approaches that are tailored to your goals, our local teams boost your growth and generate leads and sales through a variety of WeChat paid ads.
We offer seamless integration with your WeChat account, providing you with detailed analytics and comprehensive reports in one centralised platform to track and optimise your performance.
Our local team that understands Chinese audiences, tailors and personlises your WeChat content to meet your brand voice and attract more users.
Our experts will help you partner with Key Opinion Leaders (KOL) or influencers influencers to promote your brand on WeChat through various collaborations.
Our WeChat expets can help your brand penetration by creating a content-rich mini-program to drive engagement and conversion.
Charlesworth set up author notifications from IOP journals via WeChat to IOP authors using their marketing technology tool ‘Gateway’.
We have diverse teams located in 10+ locations across the globe. Our approach enables you to succeed in multiple countries with a centralized point of contact.
We have teams present on the ground in China, Japan, Korea and India that make communication easier and navigate local regulations and practices more efficiently.
The Charlesworth group has been delighting clients across the globe for 25 years. We are committed to the success of our clients.
“We developed our ‘track my article’ service to make it as easy as possible for authors to find out what is happening to their article during their publication journey. Since launching, 1.7 million requests have been made to the service, with 31% coming from China-based authors. This new integration with the WeChat Gateway will further improve the user experience for our Chinese authors, giving them real-time knowledge of the progress of their article via WeChat.”
Marc Gillett
Head of Publishing Operations IOP Publishing“Enabling our authors to share their high-quality, peer-reviewed articles and providing them with the best service is at the heart of what Dove Medical Press, as a part of the Taylor & Francis group, offers. We are therefore always searching for new methods to help our authors reach new audiences and increase the impact of their research. Launching our new WeChat function is the latest in this offering and we are delighted to see its launch.”
Angela Jones
Dove Medical Press General ManagerCharlesworth, as a WeChat marketing agency, specializes in promoting brands on WeChat, China’s most popular social media and messaging platform. Services include WeChat Official Account setup, WeChat Mini Program development, content marketing, paid advertising, and influencer collaborations. A professional agency ensures your brand effectively engages with Chinese consumers on WeChat.
WeChat marketing services help businesses reach over 1.3 billion active users in China. As a multifunctional platform, WeChat supports content marketing, e-commerce, customer service, and targeted advertising. Investing in WeChat marketing allows brands to build strong customer relationships, drive sales, and enhance brand visibility in the Chinese market.
Charlesworth, as a WeChat marketing agency, can generate leads by setting up WeChat Official Accounts, creating engaging content, running targeted WeChat Ads, and integrating lead capture tools like Mini Programs and QR code promotions. Agencies also implement WeChat CRM strategies to nurture leads and convert them into loyal customers.
WeChat Mini Programs are lightweight apps within WeChat that allow businesses to offer e-commerce, games, booking systems, loyalty programs, and more. Having a Mini Program enhances engagement, increases sales, and improves customer experience without users needing to leave WeChat.
If you don’t have a Mini Program, we can design and develop a custom solution tailored to your business
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.
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