A mini-program is an application with limited features that your users can access within the WeChat ecosystem. It allows users to browse, shop or sign up for your products and services. Since users do not have to navigate away from WeChat the mini-program creates a more seamless and trustworthy interface for your clients.
At Charlesworth, we've worked with several international brands to significantly improve engagement through mini-programs. We use this experience with our clients to create experiences for your users that convert to revenue.
Here's an interesting example of how we've worked with universities looking to enrol students from China. The mini-program enables prospective students to navigate courses and access course information easily. Students can also express their interest and sign up for courses within the app leading to better conversion rates.
The mini-program can be applied to all businesses looking to improve their reach, branding and conversions.
Seamless integration within your WeChat ecosystem
Customizable designs as per your brand requirements
Rich content delivery and interactive capabilities
In annual transactions in 2021 through mini-programs
Monthly WeChat Mini-Program users
Monthly WeChat users
Offer a smooth, intuitive interface that makes it easy for users to explore, interact, and engage with your brand, ensuring satisfaction at every touchpoint.
Deliver engaging, visually appealing content and interactive experiences that captivate your audience, ensuring they stay connected with your brand longer.
Engage your audience effectively through targeted content and interactive features, turning casual users into loyal customers while driving higher conversion rates.
Strengthen your connection with customers by offering a seamless, personalized experience within the WeChat ecosystem, fostering trust and long-term loyalty to your brand.
Manage Chinese content through a bilingual interface, allowing English-speaking staff to understand and contribute seamlessly, ensuring effective communication in both languages.
Gain a comprehensive understanding of customer behavior and insights with your personalized Gateway dashboard, offering deeper and more holistic analytics than any other communication platform.
Easily integrate your existing systems with our platform, creating a unified, efficient workflow that enhances productivity for your company and delivers a seamless experience for your customers.
Create customer personas with auto-tagging based on keywords, behaviour and customized QR codes and personalize messages and other marketing collaterals based on the client's preference.
“We developed our ‘track my article’ service to make it as easy as possible for authors to find out what is happening to their article during their publication journey. Since launching, 1.7 million requests have been made to the service, with 31% coming from China-based authors. This new integration with the WeChat Gateway will further improve the user experience for our Chinese authors, giving them real-time knowledge of the progress of their article via WeChat.”
Marc Gillett
Head of Publishing Operations IOP Publishing“Enabling our authors to share their high-quality, peer-reviewed articles and providing them with the best service is at the heart of what Dove Medical Press, as a part of the Taylor & Francis group, offers. We are therefore always searching for new methods to help our authors reach new audiences and increase the impact of their research. Launching our new WeChat function is the latest in this offering and we are delighted to see its launch.”
Angela Jones
Dove Medical Press General Manager
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.
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