January 14, 2023 in Case Studies
IOP Publishing
Client Problem
IOP wanted to improve their author experience in China and build a larger community on WeChat.
Client Solution
Charlesworth set up author notifications from IOP journals via WeChat to IOP authors using their marketing technology tool ‘Gateway’.
Impact
- 25% increase in WeChat followers in six weeks.
- 20,500 author self-service requests in three months, demonstrating a very high take-up rate for IOP authors from China
- 24/7 automated communication to provide localised author experience.
