Building brands regionally in Asian countries requires a well thought out blend of selecting the right social channels, content and effective influencers. We help brands transcend the intricacies of social media platforms like WeChat, Kakao Talk, Line, TikTok and many more to build regional brands. Our team works with your brand to craft customized campaigns that builds communities and keeps them engaged.
We have diverse teams located in 10+ locations across the globe. Our approach enables you to succeed in multiple countries with a centralized point of contact.
We have teams present on the ground in China, Japan, Korea and India that make communication easier and navigate local regulations and practices more efficiently.
The Charlesworth group has been delighting clients across the globe for 25 years. We are committed to the success of our clients.
We understand your specific objectives and provide recommendations that fit your goals, to create a tailored strategy.
Our team is adept and experienced in creating platform specific content that is culturally relevent and resonates with the local audience.
We utilize platform-specific ad tools for targeted reach with engaging ad copies and visual creatives, that are created keeping the target audience in mind.
Social media management is a conversation, and is not complete without engaging with followers, responding to comments, and fostering a loyal community.
We constantly monitor performance and provide actionable insights, while sharing live data through a personalized analytics dashboard that is available 24/7.
We identify local trends, and collaborate with influencers who can help in expanding your brand. Our tools help monitor and track engagement outcomes.
"This partnership has been instrumental in helping ASM share cutting-edge research with a new and important audience. The professionalism and thoroughness of Charlesworth staff has made for an excellent collaborative relationship. Importantly, as our WeChat following has grown, so has our ability to select and share content that aligns closely with users’ interests".
Madeline Barron,
Ph.D.| Science Communication Specialist American Society for Microbiology"It has been a pleasure for SPIE to work with Charlesworth. They have done an excellent job managing our business WeChat account, from efficient translations to creative ideas for increasing our engagement and reach on the platform. We appreciate their clear communication and willingness to adapt as we change our strategy, as well as monthly reports and market analyses. We look forward to continuing this partnership."
Emily Haworth,
SPIE Social Media Manager
Client Problem A major organisation wanted Charlesworth to...
Client Problem IOP wanted to improve their author…
Client Problem To continue the growth and engagement...
Social media platforms are used daily by the majority of people worldwide. Not leveraging these platforms to engage with your target audience and increase online visibility would be a missed opportunity for your brand. Many consumers check a brand’s social media pages or profile before making a purchase decision. Establishing a social presence for your business allows both existing and potential customers to review your activity and interact with you in a more casual, approachable way. Consumers who aren’t ready to purchase may engage with you via Facebook chat or reach out on Twitter or LinkedIn, rather than filling out a consultation form on your website.
Creating a business page or profile on any major social network is free, but managing, monitoring, planning, and designing social media content requires significant time and effort. We offer affordable marketing plans for each network, providing flexibility to suit your business and budget. If these plans don’t quite meet your needs, our team of social media experts can also develop custom strategies tailored specifically to your business.
Partnering with a social media marketing agency gives you access to years of expertise and a team of dedicated professionals. While you focus on running your business, we’ll concentrate on strategy and helping you grow your social presence. Our team has the skills, tools, and experience to help you navigate these platforms, connect with your audience, and achieve real results for your overall digital success.
The best platforms for social media marketing are those that your audience uses most. While having a presence on multiple networks is beneficial, your business should prioritize marketing and advertising efforts on the platform that best reaches your target demographic. In Western markets, platforms like YouTube, Facebook, and LinkedIn are popular, while in Asian markets, local platforms such as Line, Naver, Baidu, and Kakao also play a key role.
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.
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