Douyin Marketing
Agency
Attract and Convert More Leads by Creating
Strategies Tailored for China's TikTok
Attract and Convert More Leads by Creating
Strategies Tailored for China's TikTok
Douyin, globally recognised as TikTok’s Chinese counterpart, is a great marketing platform for your brand to connect with over 700 million active users in China and more than 1 billion worldwide. By leveraging Douyin’s influencer network, AI-driven algorithm, and high-performing ad solutions, you can boost engagement, drive more sales, and increase brand awareness in one of the world's fastest-growing digital markets.
At Charlesworth, we help you navigate and dominate Douyin with strategic influencer partnerships, data-backed ad campaigns, and a focus on maximising your ROAS. Whether you're expanding into the Chinese market or looking to grow your brand globally, our 25+ years of experience and team of local experts help ensure your content reaches the right audience and delivers measurable results.
With roots in the UK and China, Charlesworth boasts over 25 years of expertise in driving China growth for brands worldwide. Our results-oriented approach bridges the gap between the UK, Europe, the USA, and China, empowering B2B companies of all sizes to thrive in Asian markets.
Our Beijing-based teams are at the forefront of China digital marketing strategies, deeply connected to market trends and insights. Leveraging their expertise, we seamlessly guide clients through the competitive China market landscape with confidence.
Experience seamless communication with our English-speaking Account Managers, eliminating language barriers. Acting as your single point of contact, they ensure smooth intercultural discussions, keeping you informed and engaged every step of the way.
Gain control and transparency with our award-winning Charlesworth Gateway Analytics Dashboard. With real-time access to your marketing key performance indicators across China networks, our analytics dashboard empowers you to monitor and optimise your strategies round-the-clock.
“We developed our ‘track my article’ service to make it as easy as possible for authors to find out what is happening to their article during their publication journey. Since launching, 1.7 million requests have been made to the service, with 31% coming from China-based authors. This new integration with the WeChat Gateway will further improve the user experience for our Chinese authors, giving them real-time knowledge of the progress of their article via WeChat.”
Marc Gillett
Head of Publishing Operations IOP Publishing“Enabling our authors to share their high-quality, peer-reviewed articles and providing them with the best service is at the heart of what Dove Medical Press, as a part of the Taylor & Francis group, offers. We are therefore always searching for new methods to help our authors reach new audiences and increase the impact of their research. Launching our new WeChat function is the latest in this offering and we are delighted to see its launch.”
Angela Jones
Dove Medical Press General ManagerDouyin is China’s version of TikTok, with 700M+ active users and a unique algorithm tailored to the Chinese market. Unlike Western platforms, it offers a direct way for foreign brands to reach and engage Chinese consumers through localised content, influencer marketing, and high-ROI advertising campaigns—making it a powerful tool for market expansion.
Douyin gives your brand access to 700M+ active users in China and a highly engaged audience that drives brand awareness, sales, and conversions. With AI-driven content distribution, influencer collaborations, and powerful advertising solutions, Douyin is a key platform for brands looking to break into the Chinese market and scale globally.
TikTok and Douyin are both owned by ByteDance, but Douyin is the Chinese version, while TikTok is the global version. The key differences are:
Audience: Douyin serves Chinese users, while TikTok is for the rest of the world.
Features: Douyin has e-commerce integration and more localised tools, whereas TikTok is still rolling out similar features globally.
Content Algorithm: Douyin’s content is tailored to local trends, whereas TikTok caters to global preferences.
We provide end-to-end Douyin marketing solutions, including account management, influencer collaborations, advertising campaign management, and content creation. Our expertise ensures your brand stands out with engaging, high-ROI campaigns tailored to your target audience.
Simply contact us! Our team will assess your goals, develop a customised strategy, and guide you through the process to maximise your success on TikTok and Douyin.
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.
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