The Charlesworth Gateway serves as a powerful connector for popular messaging apps like Line, WeChat, Kakao Talk etc., enabling seamless integration with your corporate workflows, proprietary systems, and other data sources. Added features such as insightful analytics, persona-tagging and behavior-specific personalizations significantly improve how brands communicate on these platforms.
Gain a 360° perspective on the metrics and data that matter most with our intuitive dashboard. Make smarter decisions by identifying high-impact areas and prioritizing the actions that deliver the highest ROI.
Automatically create customer personas using keyword analysis, behavior patterns, and customized QR codes. Tailor your communication with personalized messages and notifications for each cohort.
Send messages to users based on behaviour and cohorts. Blend your client servicing messages with push notifications sent through apps like WeChat, Line and Kakao.
Engage with customers on WeChat, Line, and Kakao Talk by sending personalized, automated notifications that keep your customers informed and satisfaction.
Keep your clients informed with updates, reminders, notifications, and more to enhance their experience.
Support your customers by communicating with them effectively in a language they understand best.
Deliver personalized and targeted messages to your customers across any social media channels.
Charlesworth set up author notifications from IOP journals via WeChat to IOP authors using their marketing technology tool ‘Gateway’.
“We developed our ‘track my article’ service to make it as easy as possible for authors to find out what is happening to their article during their publication journey. Since launching, 1.7 million requests have been made to the service, with 31% coming from China-based authors. This new integration with the WeChat Gateway will further improve the user experience for our Chinese authors, giving them real-time knowledge of the progress of their article via WeChat.”
Marc Gillett
Head of Publishing Operations IOP Publishing“Enabling our authors to share their high-quality, peer-reviewed articles and providing them with the best service is at the heart of what Dove Medical Press, as a part of the Taylor & Francis group, offers. We are therefore always searching for new methods to help our authors reach new audiences and increase the impact of their research. Launching our new WeChat function is the latest in this offering and we are delighted to see its launch.”
Angela Jones
Dove Medical Press General Manager
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.
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