Zhihu Marketing Solutions
Create meaningful engagement with our tailored solutions
Create meaningful engagement with our tailored solutions
China's ultimate Q&A social media network for B2B companies. Zhihu fosters community growth and engagement through insights, knowledge and perspectives sharing. Users engage in discussions regarding topics of interest, following an education-orientated approach, which makes Zhihu marketing the choice for searching and sharing professional knowledge.
With a community where more than 80% of users hold a bachelor's degree (or higher), Zhihu is China's social media platform that fosters a dynamic online experience. Discussions are often led by key opinion leaders and industry experts on topics of interest. If you are interested in captivating audiences through using key professional discussions in your field, Zhihu is an important tool for your brand growth. The high engagement rate allows us to conduct in-depth market research on your brand and to gain a better understanding of how to enhance your profile with your target audience.
Our team specializes in crafting paid ad campaigns on Zhihu that are tailored to your business objectives and aligned with your brand image. We help you reach your target audience and maximize your Zhihu outreach efforts.
With the help of our teams, we dive into your brand's particularities and we design strategies to emphasise your uniqueness onto Zhihu, picturing a consequent brand image on the platform.
Our team of experts in Zhihu marketing recommend and curate relevant industry questions, ensuring alignment with your objectives and target audience.
We understand the importance of high-quality content in today’s digital landscape. Our expert writers create content that aligns with your brand image and is culturally relevant to the Chinese audience.
We develop and publish promotional articles featuring your products or services, highlighting your unique selling proposition. Through Zhihu marketing, you attract your audiences into your brand's universe.
With professionals in all fields, our teams can help you engage with users' questions and queries, establishing strong brand positioning and leadership.
With roots in the UK and China, Charlesworth boasts over 25 years of expertise in driving China growth for brands worldwide. Our results-oriented approach bridges the gap between the UK, Europe, the USA, and China, empowering B2B companies of all sizes to thrive in Asian markets.
Our Beijing-based teams are at the forefront of China digital marketing strategies, deeply connected to market trends and insights. Leveraging their expertise, we seamlessly guide clients through the competitive China market landscape with confidence.
Experience seamless communication with our English-speaking Account Managers, eliminating language barriers. Acting as your single point of contact, they ensure smooth intercultural discussions, keeping you informed and engaged every step of the way.
Gain control and transparency with our award-winning Charlesworth Gateway Analytics Dashboard. With real-time access to your marketing key performance indicators across China networks, our analytics dashboard empowers you to monitor and optimise your strategies round-the-clock.
Leverage the power of social media in China through WeChat and Little Red Book and generate growth with the help of our experts.
View MoreEngage audiences through culturally resonant social media content targeted to your Chinese customers.
View MoreGet your website on the first page with our team of localised experts. Drive organic traffic to your website using our tailored Baidu strategies.
View MoreCreate immersive brand experiences on with custom websites and WeChat mini-programs.
View MoreGet real-time market insights with our social listening services. Understand your brand positioning and your customers' interests through data insights.
View MoreEstablish a strong digital presence on the Chinese market with the help of our in-house expert developers that craft tailored website solutions.
View MoreEmpower your digital strategy with our analytics dashboard, providing real-time performance tracking across WeChat.
View MoreElevate your brand’s presence with our strategic marketing and branding solutions that are seamlessly tailored to drive impactful results.
View MoreUsing social media platforms like LINE and Kakao Talk, our local digital marketing experts drive engagement and conversion of your brand.
Gain top-tear web positions through our tailored SEO/SEM strategies for Japan and South Korea markets via organic traffic or Google ads.
Creating culturally relevant websites for the Japanese and South Korean markets, ensuring user engagement.
Our specialised local teams are experts in crafting compelling content for Japanese and South Korean audiences, fostering connection, engagement and conversation.
“We developed our ‘track my article’ service to make it as easy as possible for authors to find out what is happening to their article during their publication journey. Since launching, 1.7 million requests have been made to the service, with 31% coming from China-based authors. This new integration with the WeChat Gateway will further improve the user experience for our Chinese authors, giving them real-time knowledge of the progress of their article via WeChat.”
Marc Gillett
Head of Publishing Operations IOP Publishing“Enabling our authors to share their high-quality, peer-reviewed articles and providing them with the best service is at the heart of what Dove Medical Press, as a part of the Taylor & Francis group, offers. We are therefore always searching for new methods to help our authors reach new audiences and increase the impact of their research. Launching our new WeChat function is the latest in this offering and we are delighted to see its launch.”
Angela Jones
Dove Medical Press General Manager
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.
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