Our Student Recruitment Services
A marketing strategy in academia in China requires marketing professionals that know the particularities of the Chinese digital marketing landscape and the students’ preferences and behaviours. Our team at Charlesworth is here to help you with your student recruitment efforts, reaching and attracting your qualified prospects through a blend of digital marketing strategies focused on the China market.
Social Listening
Through a variety of methods, we scan all social media channels preferred by Chinese students. We leverage conversations in WeChat, Little Red Book, and Zhihu and we gather insights based on real data regarding students' opinions and sentiments on certain industries and universities.
Digital Marketing Solutions
We use the insights gathered from social listening to tailor a unique strategy for you to ensure that you reach your student recruitment goals. Leveraging Chinese social media, SEO ad Baidu PPC, we will create a marketing model that delivers more leads for your institution.
