International
SEO Agency

Navigate through the intricacies of Search engine optimization in Asia

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Client - Microbiology Society
Client - Dovepress
Client - IOP Publishing
Client - WILEY
International SEO Agency

Overcome cultural nuances, language barriers and legal hurdles to dominate SEO rankings in Asia

Whether your focus is on expanding in China, Japan, Korea, India or or any other region, we will optimize your content to match the local language and culture. We focus on on-page and off-page signals that indicate a strong local presence to search engines, pushing your rankings even higher. 

With our experience of local SEO practices, keyword usage, and language nuances, we help your business stay ahead of the competition globally. From content creation to link building, we develop customized solutions that help you climb higher in search results for buying-intent keywords.

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International SEO strategies customized for regional success

CHINA

Baidu Search Engine
  • Focus on Baidu's algorithm that prioritizes language context and local links
  • Get help with an ICP license that is essential in China
  • Implement strategies that address Pinyin variations and alternate english words
  • Prefer shorter keywords and to-the-point information for better results
  • Avoid being penalized by the great Firewall by adhering to the best practices

JAPAN

Yahoo & Google Search Engine
  • Handle nuances of hiragana, katakana and kanji and their variances
  • The japanese prefer longer search terms and question based searches
  • Information based landing pages to reduce bounce rates
  • Address the formal and polite tone requirements in titles and descriptions
  • Send signals from .jp or co.jp websites to optimize off page SEO
  • Address the aging population demographic through appropriate

KOREA

naver Search Engine Google Search Engine
  • Optimize on Naver through Naver Blog, Cafe and Knowledge-IN
  • Conduct keyword research in Hangul with Naver and Google Keyword Planner
  • Optimize for mobile and optimize for the evolving technological landscape
  • Leverage Naver's webmaster tools and Analytics
  • Generate high quality content that actually gets views

INDIA

  • Address the cultural and multilingual diversity
  • Modify your strategies based on B2B or B2C approaches
  • Target based on the varying income levels and age groups
  • Accommodate the cost sensitive mentality into strategies
  • Include variations inluenced by dialects
  • Generate content that appeals to specific audiences based on your niche

Why Charlesworth?

Unified strategy, tailored for regions

Unified strategy, tailored for regions

We have diverse teams located in 10+ locations across the globe. Our approach enables you to succeed in multiple countries with a centralized point of contact.

Local Teams

Local
Teams

We have teams present on the ground in China, Japan, Korea and India that make communication easier and navigate local regulations and practices more efficiently.

25 years of legacy

25 years
of legacy

The Charlesworth group has been delighting clients across the globe for 25 years. We are committed to the success of our clients.

Our Technology

Charlesworth Gateway ®

Discover Charlesworth Gateway, a powerful author communications platform which seamlessly connects your communication platforms to global messaging apps such as WeChat, KakaoTalk, Line and WhatsApp.

Data & Analytics

Get all the statistics and data you need to better engage with your users on popular regional apps. Access marketing insights that help you build better brand awareness and recall.

WeChat Mini-App Program

We build WeChat mini- apps that enable you to target and engage your audience without navigating away from the app they trust. Intergrate your workflows and create meaningful and interactive experiences for your users.

Persona Tagging

Create customer personas with auto-tagging based on keywords, behaviour and customized QR codes. Personalize your communication to users with messages and notifications based on these cohorts.

What we do

Connecting You and Your Customers

Connecting You and Your Customers

We take your brand to market in Asia. We drive lead generation, engagement and conversation rates.

Crafting Compelling Narratives

Crafting Compelling Narratives

Stand out from your competitors. We localise your brand with compelling content.

Tracking Performance

Tracking Performance

We offer true transparency through a personalised analytics dashboard that is available 24/7.

What Our Customers Say

"This partnership has been instrumental in helping ASM share cutting-edge research with a new and important audience. The professionalism and thoroughness of Charlesworth staff has made for an excellent collaborative relationship. Importantly, as our WeChat following has grown, so has our ability to select and share content that aligns closely with users’ interests".

Madeline Barron,

Ph.D.| Science Communication Specialist American Society for Microbiology

"It has been a pleasure for SPIE to work with Charlesworth. They have done an excellent job managing our business WeChat account, from efficient translations to creative ideas for increasing our engagement and reach on the platform. We appreciate their clear communication and willingness to adapt as we change our strategy, as well as monthly reports and market analyses. We look forward to continuing this partnership."

Emily Haworth,

SPIE Social Media Manager

Insights

Frequently Asked Questions

We recommend partnering with an international SEO agency when your website attracts a significant number of international visitors and/or when you're aiming to engage with audiences in different countries. This approach targets users who search in different languages and are located in various regions.

We offer three options for implementing international SEO, based on your specific needs:
> Use unique domains or country-code top-level domains (ccTLDs) for each target region: yourdomain.au, yourdomain.fr, yourdomain.es, etc.
> Utilize subdomains for geo-targeting: au.yourdomain.com, fr.yourdomain.com, ch.yourdomain.com, etc.
> Implement subdirectories to indicate country and language: domain.com/au, domain.com/fr, domain.com/ch, etc.
Additionally, incorporating hreflang attributes is essential for effective geo-targeting and improving your multilingual SEO performance.

Translation services focus on converting your content into different languages, but they don't optimize it for search engine performance. A translated website alone isn't equipped for international rankings. At SEO agency, we ensure that your global SEO strategy aligns with the search behaviors of your target audience, incorporating the right localization signals to improve rankings.

Yes, we provide SEO services in Japan. Whether your focus is on expanding in Japan, China, Korea, India, or any other region, we will optimize your content to match local languages and cultures.

About Charlesworth

About Us

Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.

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