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Charlesworth Partners with Rennes School of Business to Enhance Student Recruitment in China via Baidu Ads

London, December 2024 – Charlesworth has been selected to support Rennes School of Business with its student recruitment efforts in China. By leveraging Baidu advertising, Charlesworth will promote Rennes’ programmes to prospective students in China, providing them with access to a world-class education at one of Europe’s most prestigious business schools.

Through this collaboration, Rennes School of Business in France aims to extend its reach within the Chinese market, showcasing its diverse and globally focused education to internationally minded students.

Renowned as one of Europe’s most international business schools, Rennes School boasts remarkable diversity, with approximately 90% of its faculty hailing from outside France and a campus community representing over 100 nationalities. As a top 100 business school worldwide, Rennes offers English-taught programmes and maintains a strong network of partner universities globally, giving students a truly global perspective and a unique learning environment from day one.

In this partnership, Charlesworth brings its expertise in China’s digital marketing landscape to help Rennes School connect with qualified prospective students. Charlesworth’s Student Recruitment services specialise in marketing for higher education, creating targeted, impactful campaigns that align with students’ preferences and digital habits in China.

“We are delighted to collaborate with Charlesworth to amplify our presence in China. Their expertise in digital marketing and deep understanding of the Chinese market makes them an ideal partner to help us achieve our recruitment goals for Rennes School of Business,” said Louise Chen, Country Manager of China, RSB.

“At Charlesworth, we understand the unique aspects of marketing in China, and our team is dedicated to helping educational institutions like Rennes School of Business connect with prospective students in meaningful ways,” said Andrew Smith, Product and Marketing Director at Charlesworth. “Our expertise in Chinese digital marketing, combined with our knowledge of the local market, will enable us to create highly effective Baidu advertising campaigns that deliver significant results.”