Baishan is an Account Solutions Manager who has over 4 years of experience in WeChat operations, marketing, search engine marketing (SEM), video editing and design. Her experience with SEM and her keen interest in new global technological developments has taught Baishan about the impact of big data on business, highlighting the key role digital marketing will play in China's future development. Baishan believes that “users not only use social media as a means of social communication, but also use them as a search engine”.