Recruit International Students from India

We build and execute outreach strategies that improve your brand's visibility and builds reputation.

Contact us for your free consultation

Identify and Attract the Right Talent with Data-Driven Strategies

India is the second-largest source of international students, offering immense opportunities for universities to grow. But standing out from the crowd requires more than visibility—it demands genuine connections with students based on their aspirations, digital habits, and decision-making process.
At Charlesworth, we help universities attract, engage, and enrol talented Indian students through culturally aware, data-driven strategies. With over 25 years of experience in the academic industry, we create personalised marketing solutions that elevate your brand, strengthen student relationships, and maximise applications—helping you grow sustainably in one of the world’s most influential student recruitment markets.

Expert Strategies to Attract Students from India

Our Recruitment Services for India

We ensure your institution reaches the right student and engages with them where they are most active for maximum recruitment impact.

WhatsApp & Mobile Engagement:

With over 500 million WhatsApp users in India, students prefer instant, direct communication. Connect directly with prospective students through WhatsApp and SMS marketing, providing instant support and nurturing relationships to increase your university enrolment rates.

WhatsApp & Mobile Engagement
Social Media & Influencer Marketing

Social Media & Influencer Marketing

We design platform-specific campaigns and content for Instagram, YouTube, Facebook, and more. By combining engaging content, targeted ads, and influencer collaborations, we enhance your social media presence, positioning your university as a top choice for students.

SEO & SEM for Maximum Visibility

We optimise your website for India-specific searches and run targeted Google Ads (PPC) to ensure your university is easily discoverable by prospective students. With our SEO & SEM expertise, we drive high-intent traffic and boost your application rates.

SEO & SEM for Maximum Visibility
Content Marketing & Virtual Engagement

Content Marketing & Virtual Engagement

We create compelling blogs, videos, and student testimonials, along with hosting live webinars and virtual open days giving students a first-hand experience of your university and encouraging informed applications.

Lead Generation & CRM Automation

We implement targeted lead generation campaigns and set up CRM-driven automation to track, personalise, and follow up with students at every stage of their journey maximising conversions while saving your team time.

Lead Generation & CRM Automation

What Our Customers Say

“We are delighted to collaborate with Charlesworth to amplify our presence in China. Their expertise in digital marketing and deep understanding of the Chinese market makes them an ideal partner to help us achieve our recruitment goals for Rennes School of Business.”

Louise Chen

Country Manager of China, RSB

Our Technology

Charlesworth Gateway to Track all your Marketing efforts

Our Gateway integrates popular messaging apps like Line, WeChat, and KakaoTalk with your university workflows, proprietary systems, and data sources, providing an all-in-one platform to easily collect, export, and analyse student data. This allows for personalised communication and effortless engagement with students across the messaging channels they use daily, streamlining your outreach and enhancing connections.

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Why Charlesworth

Direct Student Engagement

We assist you in engaging with potential students directly, minimizing dependence on agents and giving you full control over your recruitment pipeline.

Quality-Driven Recruitment

Unlike agents who are more concerned with commission than student-university match, our approaches aim to bring in students who are actually suited to your institution's programs and values.

Full Control Over Recruitment

With our assistance, you own the recruitment process, enabling closer interaction with students and more precise communication to increase conversion rates.

Building a Strong Global Brand

In a competitive market, universities without instant recognition must invest in brand-building. We help you establish a strong, credible presence in China for sustained student interest and long-term recruitment success.

25 years of legacy

With years of experience, we have culturally attuned local teams that offer insights and strategies specific to your requirements to best navigate the intricacies of China and Asia's digital and educational space.

Contact Us Now for

A free consultation

Frequently Asked Questions

India is the world's second-largest source of international students, which makes it a priority market for universities seeking to increase their international presence. Indian students are competitive, tech-savvy, and look for quality education outside their country. International students from India are useful for universities in diversifying the campus, increasing enrollment rates, and establishing long-term global linkages.

Recruitment of international students from India is associated with issues like cultural differences, understanding students' behavior, and operating in a highly competitive market. Some universities find it difficult to establish trust, communicate, or develop messaging that resonates with Indian students' distinct goals and decision-making processes.

Charlesworth is expert in assisting universities to attract international students from India with culturally appropriate and data-driven marketing campaigns. Having 25+ years of expertise in the education industry, we design tailored campaigns that raise visibility, interaction, and application conversion among Indian students.

Successful methods of attracting international students from India involve individualized digital marketing, social media presence, influencer partnerships, virtual events, and Indian cultural and value-focused content. Having agencies like Charlesworth on board guarantees universities implement insights-led methods that deliver highest student recruitment return from India.

About Charlesworth

About Us

Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.

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