International Student
Recruitment in China

Unlock China's landscape by expanding your
digital presence that attracts top students

Contact us for your free consultation

Expert Strategies to Attract Students from China & Asia

In today’s highly competitive international education market, you need to expand your reach to attract top students from Asia—especially from China. A strong, localised strategy will help your university stand out and connect directly with students, eliminating the need for agents.
With 25+ years of expertise in China’s digital landscape, Charlesworth Marketing Services helps you build authentic connections, enhance your brand presence, and drive applications effectively. Our culturally aware local teams ensure your recruitment efforts in China and Asia are targeted, impactful, and successful.

Expert Strategies to Attract Students

Our Tailored Student Recruitment Services for China

At Charlesworth, we use a blend of digital marketing strategies to attract qualified prospects to your institution. Our comprehensive approach ensures that your university reaches prospective students on the platforms they use most.

WeChat Solutions and Mini Program

We develop tailored WeChat solutions and Mini Programs to integrate seamlessly into your student recruitment strategy. Develop tailored Mini Programs, that facilitate seamless engagement with prospective students, enabling direct and interactive communication that drives interest and enrolment.

WeChat Solutions and Mini Program
Reach Students on all leading social media channels

Reach Students on all leading social media channels

We craft engaging, culturally relevant campaigns and content specifically for platforms like Bilibili, Douyin, RedNote, Zhihu and more. Our strategy speaks directly to students in their native language, fostering trust and genuine connection.

Engage with Students in a language they understand

We ensure your digital presence speaks directly to Chinese students by localizing your website in Chinese and generate other marketing content that culturally resonate with your Chinese audience.

Engage with Students in a language they understand
Baidu SEO and SEM

Baidu SEO and SEM

We optimise your online presence on Baidu with targeted SEO and SEM strategies designed for the Chinese market. This drives both organic and paid traffic to ensure your institution effectively reaches prospective students and their parents.

What Our Customers Say

“We are delighted to collaborate with Charlesworth to amplify our presence in China. Their expertise in digital marketing and deep understanding of the Chinese market makes them an ideal partner to help us achieve our recruitment goals for Rennes School of Business.”

Louise Chen

Country Manager of China, RSB

Our Technology

Charlesworth Gateway to Track all your Marketing efforts

Our Gateway integrates popular messaging apps like Line, WeChat, and KakaoTalk with your university workflows, proprietary systems, and data sources, providing an all-in-one platform to easily collect, export, and analyse student data. This allows for personalised communication and effortless engagement with students across the messaging channels they use daily, streamlining your outreach and enhancing connections.

Know More

Why Charlesworth

Direct Student Engagement

We assist you in engaging with potential students directly, minimizing dependence on agents and giving you full control over your recruitment pipeline.

Quality-Driven Recruitment

Unlike agents who are more concerned with commission than student-university match, our approaches aim to bring in students who are actually suited to your institution's programs and values.

Full Control Over Recruitment

With our assistance, you own the recruitment process, enabling closer interaction with students and more precise communication to increase conversion rates.

Building a Strong Global Brand

In a competitive market, universities without instant recognition must invest in brand-building. We help you establish a strong, credible presence in China for sustained student interest and long-term recruitment success.

25 years of legacy

With years of experience, we have culturally attuned local teams that offer insights and strategies specific to your requirements to best navigate the intricacies of China and Asia's digital and educational space.

Contact Us Now for

A free consultation

Frequently Asked Questions

We specialise in providing targeted international student recruitment solutions for universities looking to expand their reach in China. Through our strategic digital marketing campaigns, inhouse local experts, and customised recruitment programs, we help universities raise awareness of their programs among prospective Chinese students, build trust, and increase student enrolment.

We implement a comprehensive, multi-channel strategy tailored to your university’s needs. Our solutions target platforms where Chinese students and parents are most active, such as WeChat, Xiaohongshu (Little Red Book), Zhihu, Bilibili, Baidu, and more. By leveraging these popular channels, we ensure that your university’s message reaches the right audience in the most effective and engaging way.

International Student Recruitment in China offers institutions a rich source of diverse and talented students. By being familiar with Chinese academic culture and using local networks, recruitment services promote higher rates of enrolment and diversity in the learning environment through cross-cultural exchange. This strategy not only boosts the international reputation of a school but also helps in developing a dynamic, multicultural campus life.

When choosing an International Student Recruitment service in China, look for success, local knowledge, and individualised service. Choose agencies that provide end-to-end recruitment solutions, comprehend regulatory needs, and have an excellent record of Students Recruitment Services and student interaction. For example, using reputable agencies like Charlesworth—well known for their creative approach and strong branding—can be a reliable, effective solution to your institution's recruitment needs.

About Charlesworth

About Us

Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.

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