Using WeChat to connect with the Chinese academic community.

WeChat is an all-in-one app that provides instant messaging, social networking, mobile payment and online shopping features, and has become an essential tool in the daily lives of people in China. It is not only used for personal communication but also for professional purposes, including research and business. Its popularity has made it a crucial tool for researchers, academics and librarians in China.

WeChat for researchers
Chinese researchers are increasingly turning to WeChat to communicate and collaborate with each other and to disseminate research findings. The ability to create specialised groups provides real-time capabilities to stay informed of the latest developments in their field, openly discuss research-related topics, share research papers, reports and articles. Furthermore, WeChat enables them to exchange complex information by supporting different multimedia formats such as audio, video and image files. The ability to conduct virtual meetings, conference calls and seminars through the app eliminates the need for physical meetings and saves time.
Universities, institutions and researchers can also use the app to provide updates on research progress and initiatives, build relationships with potential funders and even opt for crowdfunding which is gaining traction in China. Furthermore, the platform can use used to broaden the reach and impact of research beyond traditional academic boundaries.

WeChat for Librarians
Librarians in China are using WeChat to increase the reach of their library services. The functionality of the app allows them to promote library services, resources, reading lists and connect with students, faculty and researchers in an engaging way.

WeChat for Publishers
Like Western social media platforms, WeChat provides a platform for STM publishers to promote their publications and share information about their journals and books directly with their target audience.
In China, WeChat has become the primary method of payment for many, including researchers, academics and librarians. In just a few clicks, customers can pay for research and services, making it easier for researchers to access and pay for research materials. This is also beneficial to STM publishers, as it provides a convenient way to receive payments from their Chinese customers.

Conclusion
The versatility, convenience and integration with other services make WeChat an essential tool for the Chinese academic community to expand the reach and impact of their research, and it Is clear to see why it is quickly becoming the go-to platform for STM publishers looking to reach and engage with Chinese academics. As China continues to become a global leader in research, WeChat will undoubtedly play an increasingly important role in the daily lives of people in China including the academic community.
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