BiliBili Marketing

Engage your audiences through professional video streaming

Contact us for your free consultation

BiliBili Marketing

With almost 100 million daily users of the platform, BiliBili presents amazing growth opportunities in China. Using a real-time comment option, BiliBili allows users to post comments that will pop-up at specific times during the video play, creating an enhanced live-resembling experience. The platform fosters opportunities for partnerships with influencers and key opinion leaders, elevating your brand's presence on the China market and generating awareness, leads and conversions. Charlesworth can help you to harness the power of this platform.

Our Services

  • Video caption, translation and localisation


    Our expert team can adapt your tone-of-voice in videos for the Chinese audience. Not only do we generate captions and translate your content, but also we ensure that all the nuances of the content are aligned with your brand voice in China.

  • Content Creation


    Our expertise, delivered through our local team that understands Chinese audiences, tailors your BiliBili content to maximise your growth. From professionally crafted videos to livestreams, we have the resources to drive quality customer engagement through BiliBili, which translates into lead generation and sales.

  • Marketing Strategy


    With the help of our experts in BiliBili advertising and paid ads, you can get your brand in front of millions of Chinese clients. If your goal is to step up your video content game and reach and convert your audience through it, our local team can support you.

  • Paid Ads


    Using a blend of approaches that are tailored to your goals, our local teams boost your growth and generate leads and sales through a variety of BiliBili paid ads. From content scripting to campaign management, our team is here to support your growth with the expertise you need to succeed.

Why work with us?

Our Expertise

Our Expertise

With roots in the UK and China, Charlesworth boasts over 25 years of expertise in driving China growth for brands worldwide. Our results-oriented approach bridges the gap between the UK, Europe, the USA, and China, empowering B2B companies of all sizes to thrive in Asian markets.

Local Team in China

Local Team in China

Our Beijing-based teams are at the forefront of China digital marketing strategies, deeply connected to market trends and insights. Leveraging their expertise, we seamlessly guide clients through the competitive China market landscape with confidence.

Dedicated English-Speaking Account Manager

Dedicated English-Speaking Account Manager

Experience seamless communication with our English-speaking Account Managers, eliminating language barriers. Acting as your single point of contact, they ensure smooth intercultural discussions, keeping you informed and engaged every step of the way.

Full Transparency of your marketing ROI

Full Transparency of your marketing ROI

Gain control and transparency with our award-winning Charlesworth Gateway Analytics Dashboard. With real-time access to your marketing key performance indicators across China networks, our analytics dashboard empowers you to monitor and optimise your strategies round-the-clock.

Our Technology

Charlesworth Gateway ®

Discover Charlesworth Gateway, a powerful author communications platform which seamlessly connects your communication platforms to global messaging apps such as WeChat, KakaoTalk, Line and WhatsApp.

Data & Analytics

Get all the statistics and data you need to better engage with your users on popular regional apps. Access marketing insights that help you build better brand awareness and recall.

WeChat Mini-App Program

We build WeChat mini- apps that enable you to target and engage your audience without navigating away from the app they trust. Intergrate your workflows and create meaningful and interactive experiences for your users.

Persona Tagging

Create customer personas with auto-tagging based on keywords, behaviour and customized QR codes. Personalize your communication to users with messages and notifications based on these cohorts.

Our Asia Digital Marketing Agency Services

China

Chinese Social Media Management

Leverage the power of social media in China through WeChat and Little Red Book and generate growth with the help of our experts.

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Content Creation & Localisation

Engage audiences through culturally resonant social media content targeted to your Chinese customers.

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Chinese SEO/SEM Strategies

Get your website on the first page with our team of localised experts. Drive organic traffic to your website using our tailored Baidu strategies.

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Websites & WeChat Mini-Programs

Create immersive brand experiences on with custom websites and WeChat mini-programs.

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Social Listening & Insights

Get real-time market insights with our social listening services. Understand your brand positioning and your customers' interests through data insights.

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Website Development & Optimisation

Establish a strong digital presence on the Chinese market with the help of our in-house expert developers that craft tailored website solutions.

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Analytics Dashboard

Empower your digital strategy with our analytics dashboard, providing real-time performance tracking across WeChat.

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Marketing & Brand Strategy

Elevate your brand’s presence with our strategic marketing and branding solutions that are seamlessly tailored to drive impactful results.

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Japan and South Korea Digital Marketing Agency Services

Social Media Management

Using social media platforms like LINE and Kakao Talk, our local digital marketing experts drive engagement and conversion of your brand.

SEO/SEM Strategies

Gain top-tear web positions through our tailored SEO/SEM strategies for Japan and South Korea markets via organic traffic or Google ads.

Website Localisation

Creating culturally relevant websites for the Japanese and South Korean markets, ensuring user engagement.

Content Creation

Our specialised local teams are experts in crafting compelling content for Japanese and South Korean audiences, fostering connection, engagement and conversation.

What Our Customers Say

“We developed our ‘track my article’ service to make it as easy as possible for authors to find out what is happening to their article during their publication journey. Since launching, 1.7 million requests have been made to the service, with 31% coming from China-based authors. This new integration with the WeChat Gateway will further improve the user experience for our Chinese authors, giving them real-time knowledge of the progress of their article via WeChat.”

Marc Gillett

Head of Publishing Operations IOP Publishing

“Enabling our authors to share their high-quality, peer-reviewed articles and providing them with the best service is at the heart of what Dove Medical Press, as a part of the Taylor & Francis group, offers. We are therefore always searching for new methods to help our authors reach new audiences and increase the impact of their research. Launching our new WeChat function is the latest in this offering and we are delighted to see its launch.”

Angela Jones

Dove Medical Press General Manager

Contact Us Now for

A free consultation

About Charlesworth

About Us

Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.

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