Baidu SEM
Reach the right audiences through tailored Baidu strategies
Reach the right audiences through tailored Baidu strategies
Baidu is China's Google. With a market share of over 70%, Baidu is the perfect road to take for SEM in China. In contrast to Google, paid ads on Baidu account for almost 60% of the search page. This is why a strong Baidu PPC strategy is essential for your growth in China. We are a China SEM Agency, managing hundreds of Baidu campaigns for our clients. With a team of local experts in SEM in China, we are here to help boost your brand's popularity and help you to rank high against your competitors.
We initiate the setup of a Baidu ads account for your brand and collaborate with you to develop campaigns aligned with your priorities.
With a highly regulated market, a proper initial setup for Baidu SEM is imperative. Our team ensures legal compliance that guarantees a smooth start for your Baidu SEM campaigns.
Different campaigns may need different formats of landing pages. Our local teams can help you tailor your pages according to your goals for maximum results.
With local teams of experts, we boost your brand's Baidu PPC strategy with tailored ad copy crafted for maximum visibility and impact.
We continually gather insights on industries and consumer preferences, approaching ongoing Baidu campaign management strategically and driven by insightful data.
Tailored strategies generate the best results, that is why our teams deliver both SEO and PPC. Our approach ensures high visibility, fostering brand awareness and sales generation.
Continually analysing data, we record every important parameter in your Baidu SEM campaigns and provide full transparency on stats and results.
With roots in the UK and China, Charlesworth boasts over 25 years of expertise in driving China growth for brands worldwide. Our results-oriented approach bridges the gap between the UK, Europe, the USA, and China, empowering B2B companies of all sizes to thrive in Asian markets.
Our Beijing-based teams are at the forefront of China digital marketing strategies, deeply connected to market trends and insights. Leveraging their expertise, we seamlessly guide clients through the competitive China market landscape with confidence.
Experience seamless communication with our English-speaking Account Managers, eliminating language barriers. Acting as your single point of contact, they ensure smooth intercultural discussions, keeping you informed and engaged every step of the way.
Gain control and transparency with our award-winning Charlesworth Gateway Analytics Dashboard. With real-time access to your marketing key performance indicators across China networks, our analytics dashboard empowers you to monitor and optimise your strategies round-the-clock.
Leverage the power of social media in China through WeChat and Little Red Book and generate growth with the help of our experts.
View MoreEngage audiences through culturally resonant social media content targeted to your Chinese customers.
View MoreGet your website on the first page with our team of localised experts. Drive organic traffic to your website using our tailored Baidu strategies.
View MoreCreate immersive brand experiences on with custom websites and WeChat mini-programs.
View MoreGet real-time market insights with our social listening services. Understand your brand positioning and your customers' interests through data insights.
View MoreEstablish a strong digital presence on the Chinese market with the help of our in-house expert developers that craft tailored website solutions.
View MoreEmpower your digital strategy with our analytics dashboard, providing real-time performance tracking across WeChat.
View MoreElevate your brand’s presence with our strategic marketing and branding solutions that are seamlessly tailored to drive impactful results.
View MoreUsing social media platforms like LINE and Kakao Talk, our local digital marketing experts drive engagement and conversion of your brand.
Gain top-tear web positions through our tailored SEO/SEM strategies for Japan and South Korea markets via organic traffic or Google ads.
Creating culturally relevant websites for the Japanese and South Korean markets, ensuring user engagement.
Our specialised local teams are experts in crafting compelling content for Japanese and South Korean audiences, fostering connection, engagement and conversation.
“We developed our ‘track my article’ service to make it as easy as possible for authors to find out what is happening to their article during their publication journey. Since launching, 1.7 million requests have been made to the service, with 31% coming from China-based authors. This new integration with the WeChat Gateway will further improve the user experience for our Chinese authors, giving them real-time knowledge of the progress of their article via WeChat.”
Marc Gillett
Head of Publishing Operations IOP Publishing“Enabling our authors to share their high-quality, peer-reviewed articles and providing them with the best service is at the heart of what Dove Medical Press, as a part of the Taylor & Francis group, offers. We are therefore always searching for new methods to help our authors reach new audiences and increase the impact of their research. Launching our new WeChat function is the latest in this offering and we are delighted to see its launch.”
Angela Jones
Dove Medical Press General ManagerBaidu SEM (Search Engine Marketing) is a pay-per-click advertising platform with costs, which enables companies to promote their products and services on Baidu, the top search engine in China. It increases the brand's exposure, drives targeted traffic, and assists in driving conversions by showing your ads to Chinese consumers actively looking for your products.
Although both platforms utilize Pay-Per-Click (PPC) advertising, Baidu SEM is particularly tailored for the Chinese market and needs localized strategies, Chinese-language advertisements, and a different bidding system. Furthermore, a Chinese business license is also needed for ad certification, unlike Google Ads.
Yes, Baidu requests that companies submit a Chinese business license for authentication. If you don't have one, Charlesworth can help you with an alternative solution or assist in getting the approvals you require.
Getting started is simple! Contact us today, and we'll provide you with a customized plan that fits your business objectives. With 25 years of experience in the industry and a history of success, we'll have your Baidu SEM campaigns producing real results in China.
Yes, Baidu does have strict content policies to adhere to China's advertising regulations. Prohibited content is political or sensitive topic content, misleading or overstating advertising, Gambling, adult content, or illegal business, unsubstantiated financial or medical claims. Our professionals will make sure that your advertisement copy will adhere to Chinese law while remaining appealing and engaging for your readers.
Charlesworth helps brands take the next step in China and APAC. We're passionate about growing brands through localised marketing in China, Japan and South Korea. From our bases in the UK and China and our regional offices in South Korea and Japan, we're committed to understanding your business needs and delivering excellence for your brand in APAC.
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