IOP Publishing
![](https://www.charlesworth-group.com/wp-content/uploads/2023/01/IOP-track.png)
Client Problem
IOP wanted to improve their author experience in China and build a larger community on WeChat.
Client Solution
Charlesworth set up author notifications from IOP journals via WeChat to IOP authors using their marketing technology tool ‘Gateway’.
![](http://18.169.245.15/wp-content/uploads/2024/03/IOP-logo.png)
Impact
- 25% increase in WeChat followers in six weeks.
- 20,500 author self-service requests in five months, demonstrating a very high take-up rate for IOP authors from China
- 24/7 automated communication to provide localised author experience.
![](http://18.169.245.15/wp-content/uploads/2024/05/IOP-Publishingcstudyimage-1024x576.png)