Client Problem

Hindawi wants to engage with the local scholarly community in China via local platforms to better understand community needs.

Client Solution

Provide a holistic package including WeChat account management, a dedicated landing page, regular media monitoring and more to improve Hindawi author engagement with strategic marketing alignment, including growing article submissions and increasing author retention.

Impact

• 84% growth in WeChat followers in 12 months.
• 148,000 visitors to Hindawi’s China blog, ScienceNet,cn since launch.
• Increased authorship and author retention in China.